One of the world’s biggest golf brands, Cleveland Srixon, have launched an industry leading club fitting cart to UK and European retailers. The innovative rotational moulded unit allows full custom fitting for all golfers and gives the retailer not only the ability to change and adjust the shafts and club heads thereby enhancing the consumer experience, but also to have a visually stunning in-store POS unit.<\/p>\n
Cleveland Srixon Golf’s creative agency, The Lift Agency, working on the new season’s POS strategy for Cleveland Srixon Golf, approached Harrogate based product design consultancy Salem & Senior to work with them to develop the new golf fitting cart to compete with those already available in the market.<\/p>\n
Salem & Senior approached Trifibre based on a recommendation to help develop the club fitting componentry to fit within the bespoke rotational moulded unit. Foam parts were developed to locate 30 club heads and 40 shafts.<\/p>\n
“Working with Trifibre was great, Paul Ellingham’s expertise in this field allowed us to really fine tune the design in a very short timescale. The key was to ensure that the heads were well seated to ensure that they remained located during transit whilst still showing enough of the parts to provide an effective point of sale unit.” said Paul Salem, Partner in Salem & Senior.<\/p>\n
“The final design and product came together very well and in a very short period” said Paul. “Considering the complexity of the moulding and its fit with the bespoke componentry supplied by Trifibre we had surprisingly very little issues with the roll out of the first units and orders are already being prepared for a second delivery. In our industry finding great development and production partners is always a big win for us and we are looking forward to working with Trifibre on future projects.”<\/p>\n